Market Research: Q and Mojo

Q and Mojo are two music magazines that are made for an older audience.

This month's issue of Q magazine is revolved around the main story of John Lennon at 70 featuring interviews with Yoko Ono and unseen footage on Lennon himself. Although Q magazine does tap into a younger audience featuring more up to date and current artists such as 'Foals' its main audience is maturer music lovers. It contains some features that are seen within some of the magazines aimed at teenage audiences for example features such as track of the day and festival coverage but doesn't include some of the features that i want to include within my 'indie' magazine such as linking fashion and photography with music. My magazine could include a mix of contemporary and vintage music, bridging the gap between the older and younger generations.

Mojo is very similar to Q magazine in its context. The Mojo issue taken from the same month as Q magazine have very similar features and articles, a focus on John Lennon for example. Something that Mojo seems to focus on, that a lot of magazines don't, is actually providing its audience with a sample of music. Most monthly issues of Mojo include a CD that tends to relate to the overall theme of that months magazine. This is a nice feature that magazines for a younger generation tend not to include due to the higher interest in internet downloading. I could include this feature within my magazine, like Mojo, providing my readers with the opportunity to download free music by following a link printed within the magazine.