I think that music magazines will always be doomed to suffer lulls in popularity depending entirely on the 'hot' music genre of that year for example, you will have people that buy NME religiously every week without fail and you will have others that buy it every now and then depending on the genres prominence in todays society.
I think that my magazine will do well in todays society because it will cover indie music as a sub-culture. As it stands, in 2010, indie music is extremely popular and has been for several years. Bands and solo artists such as Mumford & Sons, The Kooks and Florence & the machine have experienced booms in popularity due to the increasing interest in the indie fashion, style and culture.
My magazines target audience is both males and females ranging between the ages of 16 and 25. The type of people that will read my magazine will be a part of the indie culture: wearing vintage clothing, festival goers etc
Is your target age of 16 to 25 too low? A lot of 'real' music fans are in their 30s+. Look up 50 quid man (as he was called in The Guardian.) Could you 'bridge the gap' between the traditionally younger weekly NME crowd and the classic rock monthly audience of Q and Mojo?
ReplyDelete