Market Research: Dazed & Confused Magazine
http://www.dazeddigital.com/Music/Default.aspxDazed & Confused Magazine uses the type of context and layout and focuses upon the same target audience that I was hoping to employ in my own music magazine. Dazed & Confused is a magazine that includes fashion, art and culture, photography, film and music within its pages however it does not hinge its context on mainstream p
opularity but instead focuses upon the more obscure.The music section of the magazine is more about discovering new artists and bands, 'incoming' bands and'rising' new artists. Another aspect that i wish to employ into my own music magazine is the use of playlists. When amagazine has a certain target audience of the same age group and a similar type of person, then stereotypically the type of music they listen to will be similar. Putting playlist ideas within a magazine, playlists inspired by celebrites or the general public, could be a clever way of promoting new music alongisde well known classics. Dazed & Confused focuses upon arty/fashionable/indie students and it is this kind of target audience that i wish my music magazine to be aimed for.
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