Monday 26 July 2010

Market Research: Dazed & Confused Magazine

http://www.dazeddigital.com/Music/Default.aspx

Dazed & Confused Magazine uses the type of context and layout and focuses upon the same target audience that I was hoping to employ in my own music magazine. Dazed & Confused is a magazine that includes fashion, art and culture, photography, film and music within its pages however it does not hinge its context on mainstream popularity but instead focuses upon the more obscure.The music section of the magazine is more about discovering new artists and bands, 'incoming' bands and'rising' new artists. Another aspect that i wish to employ into my own music magazine is the use of playlists. When amagazine has a certain target audience of the same age group and a similar type of person, then stereotypically the type of music they listen to will be similar. Putting playlist ideas within a magazine, playlists inspired by celebrites or the general public, could be a clever way of promoting new music alongisde well known classics.
Dazed & Confused focuses upon arty/fashionable/indie students and it is this kind of target audience that i wish my music magazine to be aimed for.

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